Behavioural Growth Strategist

Sales, Marketing & Human Psychology for Teams Under Pressure

When budgets collapse and metrics still matter, I help organizations move the only thing that ever moves markets – human behaviour.

I’m a strategist who bridges revenue and behavioural psychology. I work with leaders under pressure, the ones who have to deliver results with no budget, no patience, and no margin for error.

Every stalled pipeline and burned-out team is a human-systems problem. Fix the behaviour, and the metrics follow.

Emi Linds from Canada smiling while holding her young daughter outdoors, surrounded by sunlight and green foliage.

Latest Articles

Views: 72

The science of calm: why composure is a leadership skill

In today’s volatile business environment, calm has become a competitive advantage. Markets move...

Views: 107

Why the future is best suited to adaptive leaders

With digital transformation, AI, and social change – the autocratic and transactional...

Views: 189

If the bird won’t sing: system change from Nobunaga to Ieyasu

Real system change is messy and multi-agent. It is not a series of isolated strategic choices by...

• One Comment Views: 171

Case Study: Bridging the Marketing/Sales Gap for a Nonprofit SaaS Provider

When I was brought in as a consultant for a B2B SaaS platform serving nonprofit organizations, the...

What I Do

1. Behavioural Marketing Strategy: Reposition your message to match how people actually decide - not how you wish they would. (E.g. Conversion copywriting, campaign psychology, sales enablement)

2. RevOps & Adoption Systems: Translate process friction into actionable design. (E.g. CRM optimization, funnel clarity, behavioural A/B testing.)

3. Leadership Communication Under Pressure: Equip teams to stay clear, persuasive, and emotionally steady in volatile conditions. (E.g. Coaching for marketing, sales, and teams in crisis.)

WHAT THIS SITE IS ABOUT

This is a space for practitioners, leaders, and thinkers working where human limits meet operational complexity.

Here I bring my ongoing psychology training, systems work, and writing together – to explore what keeps people grounded, ethical, and effective in high-pressure environments.
Advising & Strategy
  • Insights from my work navigating AI ventures and guiding organizations through change
  • Practical frameworks for clarity, adoption, and sustainable growth
Writing & Thought Pieces
  • The Human Margin essays – reflections on leadership, resilience, and trust in the age of intelligent machines
  • Field notes and personal stories that surface what rarely gets named in business or life

You don't need inspiration, you need action.

If you’re running out of time, budget, or belief – I can help you find the human levers that still move the numbers.

Contact Form

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