Emi Linds

A human-centered technologist and creative blogging about hope and intelligent innovation.
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About Emi Linds

Emi Linds | Human-centered creative technologist | Certified Advanced Deep Learning Specialist (IBM)

An illustration hand-drawn by Emi Linds of a mother and child read a book under golden light, beside a window of stars and clouds. Quote reads: “Art was my first language - drawing systems before I could name them.”

I’m a Canadian marketing and communications strategist and creative technologist with 10+ years of experience leading communications, marketing, and technology adoption across health, finance, education, and nonprofit sectors. My career is defined by measurable outcomes:

  • 77% productivity boost: launched an Asana adoption program with branded guides and workshops.
  • $5M in funding supported: built executive dashboards and performance reports.
  • $80K saved: brought a major e-learning project in-house for the school board.
  • 400% growth: scaled nonprofit workshop attendance through digital marketing campaigns.
  • Global media impact: led the communications of a health campaign that broke a Guinness World Record and was covered internationally.

Career Highlights

  • Greannmhar – Lead Solutions Architect (Digital Transformation) (2025 – Present)
  • SIA Wealth Management – Global Manager: Creative, Technology Adoption, Marketing (2020 – 2025)
  • University of Calgary – Reporting Coordinator (2018 – 2019)
  • KPMG Canada – Associate (2016 – 2018)
  • University of Calgary – Marketing and Communications Specialist [PROMOTION] (2013 – 2015)
  • University of Calgary – Marketing and Communications Assistant (2013 – 2013)
  • Calgary Board of Education – Multimedia Training Designer & Online Technical Course Developer (2009 – 2013)

Technical Fluency & Certifications

AI + Machine Learning

► Certified Advanced Deep Learning Specialist (IBM)

► Applied ML with Python, Scikit-learn, Pandas, TensorFlow, and Keras

► Neural Network Architecture | Transformers | CNNs | Reinforcement Learning

► Feature Engineering | Model Evaluation

Digital Transformation

► Interaction design for the web

► Web Development (SAIT) | Front-End & UX Fundamentals

► WordPress, HTML, CSS, CMS Strategy, Accessibility-First 

► Multimedia Creative | MarTech Implementation

Data + Insight Systems

► Google Data Analytics Certified

► Data wrangling and cleaning from Python to Excel

► Data analysis with R | SQL | Seaborn

► Data visualization, data storytelling

Human-AI Integration

► Workforce upskilling at scale 

► Responsible AI design and implementation

► Trust-building in digital ecosystems

► Conversational systems & empathy modeling in LLMs

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My Journey with Advocacy

Portrait of Emi Linds, parent advocate and strategist, with quote on Canada’s Autism Strategy from the Autism Alliance of Canada.

“It Begins With a Diagnosis” My publication in the Canadian Journal of Autism Equity at McMaster University
Read it here: https://mulpress.mcmaster.ca/cjae/article/view/5985

This is the story of our family’s journey into the world of neurodiversity. 

It’s a large part of why I want to help make systems more humane, and for technologies that honour humanity.

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